The MarketWorks Issues Management/Image Recovery practice emphasizes the integration of marketing, strategic planning, public relations, and organizational image control. From identifying potential crisis scenarios and managing the media to building practical crisis management plans, the MarketWorks approach provides timely, effective, useful ways to conquer crisis while keeping your image and brand intact.

At the core of MarketWorks’ crisis management philosophy is its Five “C’s” methodology: concern, containment, control, communication, and counteraction. By utilizing the MarketWorks’ Issue Management model, you can learn to identify potential crises for your organization. You can prepare for possible emergencies. You can maximize the effectiveness of your issue response. You can identify the roles of your leadership team and employees. And you can succeed.

MarketWorks can customize a Crisis Management program specifically for your organization:

• Crisis Communication Audits
• Crisis Management Training
• Crisis Management/Contingency Plan Development
• Contingency Planning Implementation
• Media Response Training
• Crisis Control

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