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Randi Buergenthal and
Melissa Wilcox bring over thirty years of marketing,
communications, training and strategic planning experience to their
clients.
Randi S. Buergenthal
Randi Buergenthal's
marketing and management experience includes all facets
of communications. Her diversified background and skills enable her
to design and manage well rounded, targeted
marketing and promotional campaigns for her
clients, from conception to execution. Randi's previous positions
include vice president and director of account services for a marketing
communications firm, director of creative services for an advertising
agency and director of publications and promotions for a commercial
real estate firm. Her expertise includes marketing, advertising, collateral
development, corporate image and communications, branding, and
promotions. She is also a highly skilled account manager with extensive
experience in meeting the needs of even the most
complex client objectives.
Randi holds a Bachelor
of Arts degree from the University of Maryland. She
has written numerous articles and promotional materials for businesses
and associations, and has led various seminars on
marketing and account management. Randi is
the 2001-2002 president of the Baltimore Chapter of the American Marketing
Association.
Melissa K. Wilcox
Melissa brings a wide array
of skills to her clients. Melissa also obtained her Chartered Property-Casualty
Underwriting (CPCU) designation. Her extensive experience in marketing
and organizational development is a critical success factor in her skills
as a training facilitator and marketing consultant. Previously, she headed
the Training and Organizational Development department of a Fortune 500
company. Her marketing experience includes managing a division for a $14
billion corporation. In this capacity, Melissa directed collateral development,
advertising, corporate communications, public relations, product development
and market research.
Melissa received her Bachelor
of Arts degree from the University of Rochester, and her MBA from the
University of Buffalo. Melissa also obtained her Chartered Property-Casualty
Underwriting (CPCU) designation. A noted speaker, Melissa has led seminars
on leadership, management, marketing, sales and organizational development
for numerous associations and organizations. She has also written
a series of leadership, sales and marketing newsletters. Melissa
was the 1999-2000 president of the Baltimore Chapter of the American Marketing
Association.
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